User experience is a term people hear more often, yet most agencies rarely define it. For us, user experience is purely analytical. Using metrics and mapping tools, we can gauge your site's user experience and look for trends in how users interact with your pages—all while making adjustments based on empirical data.
Every website needs well-defined user personas to inform the design. We create personas based on actual data and target their needs in every decision we make. After site launch, we’ll evaluate the design with analytics and heat map tracking to see if there are other ways to improve the site’s user experience.
Every website is different, so we tackle the user experience process on a case by case basis. Here are some of the following exercises in our process: