Making your website faster is not only important for user experience, but it’s also incredibly important for search engine optimization. A slow website can lead to fewer pageviews and, even worse, a drop in rankings for top-performing pages.
First, we run several speed tests on your website, including Pingdom Speed Test and Google’s PageSpeed Insights to get multiple points of view. We’ll also look at areas that could cause poor load times, such as the time to first byte (or server speed), server logs, and script errors.
In addition to the above, we run tests in different regions to see how international visitors experience your website.
Server speed is often the biggest barrier, as most new companies go with cheap hosting to save on costs. This can be detrimental to site speed and could lead to a Google penalty that drops your site from top positions in search.
The next step of our process is to reduce the page size and number of requests. These two things go hand in hand with performance and can make a significant difference in page speed. We also recommend optimizing images for even faster load times.
Image compression can be tricky, especially when it comes to serving high-quality images at the lowest possible size. We look at the image size you are serving to your visitors and compare them to the actual size of the image on the server to see if we can make a reduction. Then, after cropping images down to size, we’ll run all your images through compression tools to further optimize the size for optimal load time.
Content Delivery Network
A Content Delivery Network (CDN) is a set of servers in various locations across the world. When someone connects to a website that uses a CDN, it figures out a server location that is closest to the user and serves assets from that location. This helps page load time, as the assets have a shorter distance (therefore shorter time) to get to the user.